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McGill University School of Physical & Occupational Therapy

My Role: UX Design Lead

My Responsibilities: Lead the Design Process, User Research & UX Design

Team: 3 UX Designers & researchers, 1 Product Manager, 2 Developers

Tools: Figma, FigJam, Notion

Design Process


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Goal

To increase user engagement and retention by integrating gamification elements that encourage frequent interaction and long-term app usage.

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Impact

I led the design team in designing four new features, resulting in a high System Usability Scale (SUS) score of 82.5 and user satisfaction rate of 4.4

These features are currently being implemented.

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How to translate user feedback into actionable design opportunities?

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Translated research insight into design opportunities

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We analyzed 18 user interviews using affinity diagram to uncover opportunities for design improvements.