CONTEXT

To develop brand identity for a new fashion e-commerce platform focusing on innovative features for outfit creation. It aims to provide users with tools to mix and match clothing items, create personalized styles, and share these creations for inspiration.

GOALS

To establish an engaging, memorable, and distinct brand identity by defining the brand’s core values of personalization and inspiration, and consistently communicating that message across all channels.

<aside> <img src="/icons/circle-dot_gray.svg" alt="/icons/circle-dot_gray.svg" width="40px" /> BRAND NAME

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For the brand name, the goal was to find a name that:

• encapsulates the essence of color inspiration
• stands out
• is memorable
• reflects the quality of the brand.

                                       Alternatives for the brand name 

Name Characteristics

• 'Palettify' was the top choice after reviewing feedback.
• Inspired by "color palette," indicating a broad spectrum of colors.
• Includes the suffix "fy," meaning "to make."
• Communicates the brand's mission to diversify wardrobes with color.
• Signifies transformation and adding more colors to life.
• Distinctive and memorable, highlighting the brand's innovative nature.

User Feedbacks

To ensure the chosen name resonated well with the target audience, I undertook user research, gathering feedback on the various options to see how potential users would react to each. Below are some people’s responses when being asked about what they would think of a shopping brand called Palettify.

Hmm, I have not heard of Palettify. If I heard the name, I first think about colors.

I would guess it is specifically about higher-end clothing/furniture, stuff.

because it has "ify" at the end I think it is lots of nice options, so people can make personal choices.

I think it feels active, and it is a play on words because "palette" has two meanings, like the color palette and taste palate.

<aside> <img src="/icons/color-palette_gray.svg" alt="/icons/color-palette_gray.svg" width="40px" /> LOGO DESIGN

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Ideation:

The innovative approach involves customizing the logo for each user, reflecting their unique color preferences based on their purchase history.

How it works:

The app records the colors of all purchased items, dynamically adjusting the logo's shape and colors to mirror the user's wardrobe color scheme.

Strategy:

This dynamic personalization strategy ensures that each time users engage with the app, they're greeted with a visually unique logo that resonates with their personal style and color choices, thereby fostering a deeper connection with the brand.

Logo Characteristics

Design Alternatives for Logo Shapes Inspired by Color Wheel

• Inspired by the color wheel, reflecting comprehensive color harmony.
• Adapts shape and color to mirror individual user's wardrobe hues.
• Initial gray logo transforms into a vibrant display of user-specific colors.
• Evolves with user purchases, symbolizing a personal color journey.